Slumdog millionaire
Media Forms:
What techniques does the trailer use to persuade its audience to see the film?
At the beginning of the trailer 4 images are shown of very well known institutes which are known worldwide. This catches the audience’s attention as this are well established institutes which are known for producing highest grossing movies and sitcoms which have been running for years. This is than followed by a scene of quotes by newspapers and telling the audience that it’s the winner of the people’s choice award. There is also a moment were the trailer makes the audience thing and as they are put on the spot with a question with four choices such as destiny and luck which some people strongly believe in whereas others couldn’t care less about good or bad luck. “a soaring, crowd-pleasing fantasy that’s a tale of unswerving love” , this may involve more of the audience as so far it was about odds, faith and destiny and now love had been brought into it appealing to a larger target audience and making the story line seem more interesting as how the money, questions, destiny and love all add up in a hour and a half movie is something the audience would want to see.
How is ethnicity represented in this trailer?
In the trailer the main ethnicity is shown to be Indian, This is linked back to it being a LEDC and corrupt country. Also another thing that is linked with ethnicity is the possible answers to the four questions such as destiny and luck as this is something that is widely thought to be true in India and many other LEDC Asian countries, some reasons for this may be due to the lack of education leading to them relying on luck and destiny as it is an easier option than having a specific answer therefore it is easier to just say “destiny”. The main ethnicity shown in the trailer is shown to be poor, dirty and uneducated and being rich is just a dream for them.
Who is target audience and how does the advert attempt to persuade this audience to watch the film?
The movie has a wide target audience as the characters range from children to young people as they go through their life, also the issues in the movie are issues many people can relate to such as love or lost friends. The audience is persuaded to watch the movie by
Thursday, 17 March 2011
Sunday, 6 March 2011
"Audiences are no longer just consumers of texts, but producers too"
"Audiences are no longer just consumers of texts, but producers too" - To what extent is this true of the media products in your case study?
"Audiences are no longer just consumers of texts, but producers too"
How does the audience of the Simpsons also become the producer?
My case study is based on three animated sitcoms, my three media texts are; The Simpsons; Family Guy and Futurama. All three of my texts work across all three media platforms how ever there main media platform are broadcast and E-media. The Simpsons also have comics and now available to stream online as well, However Futurama and Family guy don’t really operate across print.
One way in which my three media texts allow me to agree with this statement is the increase of fan pages and forums which allow the fans to get there opinion across to the producers. This allows the producers of the sitcoms which type of humour, characters’ and themes the audience prefer. They also can get a better idea of their target market and what they like to see. This allows the audience to have an influence on the producer and product.
An example of this The Simpsons movie, The Simpsons has been on air since 1989 each episode lasting around 22 minutes. However the increases of fans making unofficial trailers on websites such as youtube increased and were noticed by producers. The viewings of The Simpsons increased over the years over the years, Appealing to a wider range of ages and also being more available on the internet meant there was less restrictions so The Simpsons was available to watch 24 hours a day resulting in a larger fan base so the people wanting to watch the movie as people who enjoyed a 22 minutes episode would most defiantly enjoy a 60+ minutes. This lead to a movie being released which grossed $75,000,000. However when the movie was released fans were disappointed as it was not quite what they expected, somewhere disappointed that there was not much of a story line whilst others said that there was not enough humour for a movie and over all disappointed. This again made fans make their own mini clips, trailers and scenes and even made scenes with Simpson’s characters and voice over are from movies such as inception.
Another new and popular way of the audience getting their view acknowledged is by using youtube, Fans of the sitcoms upload videos of themselves expressing their views and commenting on what they liked about the sitcoms or what they disagree. This can lead to producers providing consumers with what they want therefore altering the end product and becoming producers.
One way the Simpsons allowed the consumer to also be a producer is to allow one lucky contestant the chance to create a character which will be featured in the show. This contest can be applied for over the internet however the final product will be broadcasted on television. The contestant was from Los Angeles named Peggy Black. The character created Ricardo Bomba will be featured in The Simpsons episode; million dollar baby. She also got the chance to work alongside producers in Los Angeles. This competition took place in 2009 over the internet.
Another way audiences can become producers is by writing to producers or even the FCC (federal communications commission). This means that certain types of humour or material which may be found offensive won’t be allowed or could be taken off air. E.g. people complaining The Simpsons make the army seem pointless and discourage made producers take the episode of air. This made producers edit the product which would not be found offensive therefore making the consumer the producer. This lead to the end product not only being made by the producer Matt Groening but altered by the audience to their needs therefore also being a producer of the text.
Also the fact that The Simpsons have worn the same clothing since it first went on air has made consumers take matters into their own hand and change features of characters and even make Simpsons hybrids in which animated cartoons have the features of The Simpsons.
This has also happened with my other two texts which I am studying, South Park and Futurama. Audiences have even created pictures with characters from both sitcoms which are produced by the same producer Matt Groening, The Simpsons and Futurama. Fans merged characters from the two sitcoms together, not only producing a new text but also making the producers of The Simpsons and Futurama pick up on the fact that people wanted to see characters from both sitcoms in the same frame. This made Matt Groening create an episode in which bender from Futurama is seen in the car of the Simpsons driving through a tunnel. This is another example of how the audience influence the producer and also become producers.
Even though Futurama does have its own official website (www.ilovebender.com), its more promotional than interactive meaning fans aren’t able to engage with the website or spend time learning, looking or discussing their favourite sitcoms. Also all over the website Futurama things are being promoted, even though that’s one of the objectives of a website that’s not what all fans would want as the websites seem more convincing to make you purchase things than engaging or interactive. This led to fans making their own websites such as http://www.gotfuturama.com/ . This website has everything any fan would want forums, games, fan art and even Futurama mouse cursors! Fans have also drawn art work on things such as Microsoft paint and even by hand and uploaded it on the website, something that you couldn’t do on the official website. It also allows the interaction of other Futurama fans across the world. Also fan created websites allows other people to view episodes of the Futurama.
Similarly the lack of things to do on the official website for South park (www.southparkstudios.com) fans have made their own websites such as www.allsp.com to stream south park episodes. However the increase of fans asking for South Park clips to be viewable on Facebook pages and twitter has made producers of south park put clips of South Park up on their official website.
In conclusion to my essay I end by saying that consumers off text have a very big influence on the producers. And as social networking sites and other ways of getting your view across to a large audience such as youtube increase the strength of the consumer will increase resulting in more consumers being producers.
"Audiences are no longer just consumers of texts, but producers too"
How does the audience of the Simpsons also become the producer?
My case study is based on three animated sitcoms, my three media texts are; The Simpsons; Family Guy and Futurama. All three of my texts work across all three media platforms how ever there main media platform are broadcast and E-media. The Simpsons also have comics and now available to stream online as well, However Futurama and Family guy don’t really operate across print.
One way in which my three media texts allow me to agree with this statement is the increase of fan pages and forums which allow the fans to get there opinion across to the producers. This allows the producers of the sitcoms which type of humour, characters’ and themes the audience prefer. They also can get a better idea of their target market and what they like to see. This allows the audience to have an influence on the producer and product.
An example of this The Simpsons movie, The Simpsons has been on air since 1989 each episode lasting around 22 minutes. However the increases of fans making unofficial trailers on websites such as youtube increased and were noticed by producers. The viewings of The Simpsons increased over the years over the years, Appealing to a wider range of ages and also being more available on the internet meant there was less restrictions so The Simpsons was available to watch 24 hours a day resulting in a larger fan base so the people wanting to watch the movie as people who enjoyed a 22 minutes episode would most defiantly enjoy a 60+ minutes. This lead to a movie being released which grossed $75,000,000. However when the movie was released fans were disappointed as it was not quite what they expected, somewhere disappointed that there was not much of a story line whilst others said that there was not enough humour for a movie and over all disappointed. This again made fans make their own mini clips, trailers and scenes and even made scenes with Simpson’s characters and voice over are from movies such as inception.
Another new and popular way of the audience getting their view acknowledged is by using youtube, Fans of the sitcoms upload videos of themselves expressing their views and commenting on what they liked about the sitcoms or what they disagree. This can lead to producers providing consumers with what they want therefore altering the end product and becoming producers.
One way the Simpsons allowed the consumer to also be a producer is to allow one lucky contestant the chance to create a character which will be featured in the show. This contest can be applied for over the internet however the final product will be broadcasted on television. The contestant was from Los Angeles named Peggy Black. The character created Ricardo Bomba will be featured in The Simpsons episode; million dollar baby. She also got the chance to work alongside producers in Los Angeles. This competition took place in 2009 over the internet.
Another way audiences can become producers is by writing to producers or even the FCC (federal communications commission). This means that certain types of humour or material which may be found offensive won’t be allowed or could be taken off air. E.g. people complaining The Simpsons make the army seem pointless and discourage made producers take the episode of air. This made producers edit the product which would not be found offensive therefore making the consumer the producer. This lead to the end product not only being made by the producer Matt Groening but altered by the audience to their needs therefore also being a producer of the text.
Also the fact that The Simpsons have worn the same clothing since it first went on air has made consumers take matters into their own hand and change features of characters and even make Simpsons hybrids in which animated cartoons have the features of The Simpsons.
This has also happened with my other two texts which I am studying, South Park and Futurama. Audiences have even created pictures with characters from both sitcoms which are produced by the same producer Matt Groening, The Simpsons and Futurama. Fans merged characters from the two sitcoms together, not only producing a new text but also making the producers of The Simpsons and Futurama pick up on the fact that people wanted to see characters from both sitcoms in the same frame. This made Matt Groening create an episode in which bender from Futurama is seen in the car of the Simpsons driving through a tunnel. This is another example of how the audience influence the producer and also become producers.
Even though Futurama does have its own official website (www.ilovebender.com), its more promotional than interactive meaning fans aren’t able to engage with the website or spend time learning, looking or discussing their favourite sitcoms. Also all over the website Futurama things are being promoted, even though that’s one of the objectives of a website that’s not what all fans would want as the websites seem more convincing to make you purchase things than engaging or interactive. This led to fans making their own websites such as http://www.gotfuturama.com/ . This website has everything any fan would want forums, games, fan art and even Futurama mouse cursors! Fans have also drawn art work on things such as Microsoft paint and even by hand and uploaded it on the website, something that you couldn’t do on the official website. It also allows the interaction of other Futurama fans across the world. Also fan created websites allows other people to view episodes of the Futurama.
Similarly the lack of things to do on the official website for South park (www.southparkstudios.com) fans have made their own websites such as www.allsp.com to stream south park episodes. However the increase of fans asking for South Park clips to be viewable on Facebook pages and twitter has made producers of south park put clips of South Park up on their official website.
In conclusion to my essay I end by saying that consumers off text have a very big influence on the producers. And as social networking sites and other ways of getting your view across to a large audience such as youtube increase the strength of the consumer will increase resulting in more consumers being producers.
Wednesday, 2 March 2011
"Audiences are no longer just consumers of texts, but producers too"
"Audiences are no longer just consumers of texts, but producers too"
How does the audience of the Simpsons also become the producer?
My case study is based on three animated sitcoms, my three media texts are; The Simpsons; Family Guy and Futurama. All three of my texts work across all three media platforms how ever there main media platform are broadcast and E-media. The Simpsons also have comics and now available to stream online as well, However Futurama and Family guy don’t really operate across print.
One way in which my three media texts allow me to agree with this statement is the increase of fan pages and forums which allow the fans to get there opinion across to the producers. This allows the producers of the sitcoms which type of humour, characters’ and themes the audience prefer. They also can get a better idea of their target market and what they like to see. This allows the audience to have an influence on the audience.
Another new and popular way of the audience getting their view acknowledged is by using youtube, Fans of the sitcoms upload videos of themselves expressing their views and commenting on what they liked about the sitcoms or what they disagree. This can lead to producers providing consumers with what they want therefore altering the end product and becoming producers.
One way the Simpsons allowed the consumer to also be a producer is to allow one lucky contestant the chance to create a character which will be featured in the show. This contest can be applied for over the internet however the final product will be broadcasted on television. Another way audiences can become producers is by writing to producers or even the FCC (federal communications commission). This means that certain types of humour or material which may be found offensive won’t be allowed or could be taken off air. E.g. people complaining The Simpsons make the army seem pointless and discourage made producers take the episode of air
Also the fact that The Simpsons have worn the same clothing since it first went on air has made consumers take matters into their own hand and change features of characters and even make Simpsons hybrids in which animated cartoons have the features of The Simpsons. This has also happened with my other two texts which I am studying, South Park and Futurama. Audiences have even created pictures with characters from both sitcoms which are produced by the same producer Matt Groening, The Simpsons and Futurama.
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How does the audience of the Simpsons also become the producer?
My case study is based on three animated sitcoms, my three media texts are; The Simpsons; Family Guy and Futurama. All three of my texts work across all three media platforms how ever there main media platform are broadcast and E-media. The Simpsons also have comics and now available to stream online as well, However Futurama and Family guy don’t really operate across print.
One way in which my three media texts allow me to agree with this statement is the increase of fan pages and forums which allow the fans to get there opinion across to the producers. This allows the producers of the sitcoms which type of humour, characters’ and themes the audience prefer. They also can get a better idea of their target market and what they like to see. This allows the audience to have an influence on the audience.
Another new and popular way of the audience getting their view acknowledged is by using youtube, Fans of the sitcoms upload videos of themselves expressing their views and commenting on what they liked about the sitcoms or what they disagree. This can lead to producers providing consumers with what they want therefore altering the end product and becoming producers.
One way the Simpsons allowed the consumer to also be a producer is to allow one lucky contestant the chance to create a character which will be featured in the show. This contest can be applied for over the internet however the final product will be broadcasted on television. Another way audiences can become producers is by writing to producers or even the FCC (federal communications commission). This means that certain types of humour or material which may be found offensive won’t be allowed or could be taken off air. E.g. people complaining The Simpsons make the army seem pointless and discourage made producers take the episode of air
Also the fact that The Simpsons have worn the same clothing since it first went on air has made consumers take matters into their own hand and change features of characters and even make Simpsons hybrids in which animated cartoons have the features of The Simpsons. This has also happened with my other two texts which I am studying, South Park and Futurama. Audiences have even created pictures with characters from both sitcoms which are produced by the same producer Matt Groening, The Simpsons and Futurama.
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Sunday, 13 February 2011
Hyuandai advert
Hyundai advert
Which advertising techniques being used? - Media Forms:
In the advert there is a voice over towards the end, this catches the audience’s attention as the whole advert was calm and flowed without much sound. The voice over informs the audience about the new Hyundai car. The car is said to be from a different ‘generation; meaning its not to be compared to any other car, Making it seem superior. There is also a calm voice of a women singing, the smooth calm singing can be compared to the drive of the car, Smooth and calm. Also humour is used to engage the audience as there is a baby driving the car.
How is gender represented in the advertisement? – Representation:
In the advert the boy is shown to be in control as he is the one driving. Also the girl is seen standing on the side of a road, Making her seem like an object that boy picked up along the road. She also sat on the passenger seat again showing she had less control then the boy and was somewhat of a sidekick. The boy came from a nice big house in a car, whereas the girl was standing on the side of a road.
What is communicated about the Hyundai brand and the experience it offers? - Institution
The institution is trying to show that there car is comfortable and shouldn’t even be on sale as it is something from another generation. Also the technology shown in the car is not available in any other car is this car shouldn’t even be on the market. Hyundai are saying that they are not only selling you a car, but and experience which you can’t get in other cars.
Who is the target audience and how does the advert attempt to persuade this audience to buy the product? – Audience:
The target audience is 18+ as that is the age group that would buy the car as they can leaglly drive. The socio-eco groups the advert would aim at is A,B,C1 as this car seems to be expensive and not something that every person can afford, Also knowing jeeps there not the most fuel efficient so maintenance would be another problem.
Which advertising techniques being used? - Media Forms:
In the advert there is a voice over towards the end, this catches the audience’s attention as the whole advert was calm and flowed without much sound. The voice over informs the audience about the new Hyundai car. The car is said to be from a different ‘generation; meaning its not to be compared to any other car, Making it seem superior. There is also a calm voice of a women singing, the smooth calm singing can be compared to the drive of the car, Smooth and calm. Also humour is used to engage the audience as there is a baby driving the car.
How is gender represented in the advertisement? – Representation:
In the advert the boy is shown to be in control as he is the one driving. Also the girl is seen standing on the side of a road, Making her seem like an object that boy picked up along the road. She also sat on the passenger seat again showing she had less control then the boy and was somewhat of a sidekick. The boy came from a nice big house in a car, whereas the girl was standing on the side of a road.
What is communicated about the Hyundai brand and the experience it offers? - Institution
The institution is trying to show that there car is comfortable and shouldn’t even be on sale as it is something from another generation. Also the technology shown in the car is not available in any other car is this car shouldn’t even be on the market. Hyundai are saying that they are not only selling you a car, but and experience which you can’t get in other cars.
Who is the target audience and how does the advert attempt to persuade this audience to buy the product? – Audience:
The target audience is 18+ as that is the age group that would buy the car as they can leaglly drive. The socio-eco groups the advert would aim at is A,B,C1 as this car seems to be expensive and not something that every person can afford, Also knowing jeeps there not the most fuel efficient so maintenance would be another problem.
case study
How does the audience of the simpsons also become the producer ?
My case study is based on three animated sitcoms, My three media texts are ; The Simpsons; Family Guy and Futurama. All three of my texts work across all three media platforms how ever there main media platform are broadcast and E-media. The Simpsons also have comics and now available to stream online aswell, How ever Futurama and Family guy dont really operate across print.
One way in which my three media texts allow me to agree with this statement is the increase of fan pages and forums which allow the fans to get there opinion across to the producers. This allows the producers of the sitcoms which type of humour, charecthers and themes the audience prefer. They also can get a better idea of there target market and what they like to see. This allows the audience to have an influence on the audience.
Another new and popular way of the audience getting there view acknowledged is by using youtube, Fans of the sitcoms upload videos of themselves expressing there views and commenting on what they liked about the sitcoms or what they disagree.
My case study is based on three animated sitcoms, My three media texts are ; The Simpsons; Family Guy and Futurama. All three of my texts work across all three media platforms how ever there main media platform are broadcast and E-media. The Simpsons also have comics and now available to stream online aswell, How ever Futurama and Family guy dont really operate across print.
One way in which my three media texts allow me to agree with this statement is the increase of fan pages and forums which allow the fans to get there opinion across to the producers. This allows the producers of the sitcoms which type of humour, charecthers and themes the audience prefer. They also can get a better idea of there target market and what they like to see. This allows the audience to have an influence on the audience.
Another new and popular way of the audience getting there view acknowledged is by using youtube, Fans of the sitcoms upload videos of themselves expressing there views and commenting on what they liked about the sitcoms or what they disagree.
T mobile advert
T mobile advert
Media Forms:
The advertisement is set in a train station during busy hours; this is shown by the mixture of extreme wide shots to show the different ages, ethnicities and genders in the advert. The people shown in the advert are ‘normal’ people as there wearing clothing that people wear everyday e.g. jackets, caps and trainers. The advert is kept natural and not over done with glamour and technology. Toward s the end of the shot there is a small sentence, “life’s for sharing” in a sans serif font. This font is used on a daily basis, again having the normal everyday part of life feeling to the advert.
Representation:
The ideology used is dominant as the first person to dance and build up the atmosphere is a white, middle aged and male. There are also no people with any sort of disability shown. Also the women shown are feminine and middle aged.
Institution:
The effect that t-mobile are trying to have on the audience is that t mobile can cater for the needs of loads of different types of people and its services are not limited yet free like the dance shown in the advert. Also as phones are used for communication, The advert shows loads of people communicating and working with each other
Audience:
The target audience for this advert is mainly people that have phones, Even more specifically people that would spend money on topping up or buying a contract so therefore 16 +. Also t mobile is a service provider and one of the biggest ones, Therefore the range or socio-eco groups it targets are very large because it is one of the most known and also they would charge all the customers the same price for the same contract therefore there is nothing to do with charging more in certain areas such as a shop would do.
Media Forms:
The advertisement is set in a train station during busy hours; this is shown by the mixture of extreme wide shots to show the different ages, ethnicities and genders in the advert. The people shown in the advert are ‘normal’ people as there wearing clothing that people wear everyday e.g. jackets, caps and trainers. The advert is kept natural and not over done with glamour and technology. Toward s the end of the shot there is a small sentence, “life’s for sharing” in a sans serif font. This font is used on a daily basis, again having the normal everyday part of life feeling to the advert.
Representation:
The ideology used is dominant as the first person to dance and build up the atmosphere is a white, middle aged and male. There are also no people with any sort of disability shown. Also the women shown are feminine and middle aged.
Institution:
The effect that t-mobile are trying to have on the audience is that t mobile can cater for the needs of loads of different types of people and its services are not limited yet free like the dance shown in the advert. Also as phones are used for communication, The advert shows loads of people communicating and working with each other
Audience:
The target audience for this advert is mainly people that have phones, Even more specifically people that would spend money on topping up or buying a contract so therefore 16 +. Also t mobile is a service provider and one of the biggest ones, Therefore the range or socio-eco groups it targets are very large because it is one of the most known and also they would charge all the customers the same price for the same contract therefore there is nothing to do with charging more in certain areas such as a shop would do.
Friday, 11 February 2011
kidulthood trailer
Kidulthood
1. Media Forms:
What techniques does the trailer use to persuade its audience to see the film?
The trailer persuades the audience to see the film but showing loads of connotations of violence, guns and bullying which who the target audience may already be very familiar with. Meaning it would encourage the audience to watch the film. The camera mid shot of the person with the gun aggressively shouting at another figure on the floor, this catches the audience’s attention as this is at the very beginning of the trailer. There is then an awkward silence as from a moment of panic the setting becomes quite and the use of non diegtic sound is used, the sound of slow calm music is played in the background. The person holding the gun is seen enraged, to the point where his speech was barely understandable, whereas the person on the floor is laying still, As if he was playing dead. This makes the audience ask questions and want to know why he was in the position in the first place. There is then a scene were a girl is barged and then kissed, this makes the audience ask questions and ask them self what’s going on because till this point the audience is engaged thinking about two very different scenarios in a short space of time. The small scenes and different people perspectives makes the audience want to know about the position the people are in, as one person is getting bullied on the other hand ones modifying hand guns in a school lab. The first dialogue used in the trailer was “fucked her hard blad you understand me, no rubbers nuin” this immediately tells the audience that there’s another conflict in the trailer. In the space of the 20 seconds of the trailer there is a agitated gunman, Conflict between two boys over a girl and then a girl being punched in the face full force. This immediately tells the audience that there are a number of conflicts in this movie, with different types of people and different genders all in their different circumstances. Also many of these circumstances can be related to or may have been witnessed by the young male and female audience the trailer is aimed at such as sex, violence, bullying and gun crime. The trailer may appeal to a wider range of audiences as it is a hybrid genre, A cross between gangster and action.
Media Representation:
How is gender represented in this trailer?
In this trailer dominant ideology is used, the males are stronger and more in control than the females. This is shown throughout the trailer. The first female character to be seen in the trailer is seen being barged by a male, this shows he is in control as she does not respond and he does what he wants. He demonstrates his power again as he kisses her as she trembles with fear. This shows that the female is weaker and has no control over the situation. Also males are also shown to be selfish, heartless and aggressive as they bully younger people, start fights and cause trouble. There carelessness is shown by their actions and dialogues. “She’s now, that’s abit deep still, so what you gonna do?” “I dunno man” this dialogue shows the carelessness and selfishness towards a child which could be his. This may go along with the representation of men not caring or being the father of the child and not accepting responsibility instead is seen playing video games. There is also a female who commits suicide, which again shows them to be weaker and insecure in the trailer. The heartlessness of the characters is shown when the young man is seen carving a C into a person’s face who is tied up and screaming in pain.
Media Audiences:
What target audience would be attracted to this film?
The main target audience is young males and females as the characters in the trailer can be related to. Also the settings and scenarios shown in the trailer are ones that young people would be able to relate to such as bullying and fights. The socio eco group the audience would belong to is C1, C2, D, and maybe even B. This is because the trailer is set in the suburbs of London surrounded by council estate and alley ways which maybe people of B and A class may not be able to relate too or it may not attract them. The main targeted audience is aged 16-21 and maybe even older as they may also be able to relate and enjoy the trailer.
Media Institutions:
What low budget values and characteristics can you indentify in this trailer?
The used of unknown actors suggests that the movie is a low budget movie, as the trailer did not have the budget to hire expensive well known actors. Also there are no special effects or fancy scenes that would use loads of money such as car crash or any sort of damage to a building or property. There is also no use of expensive props as the characters are wearing casual clothes which is low cost and in this case effective in this trailer as it is set in the suburbs of London and the people in the trailer are young makes who would were these clothes in their regular day to day life
1. Media Forms:
What techniques does the trailer use to persuade its audience to see the film?
The trailer persuades the audience to see the film but showing loads of connotations of violence, guns and bullying which who the target audience may already be very familiar with. Meaning it would encourage the audience to watch the film. The camera mid shot of the person with the gun aggressively shouting at another figure on the floor, this catches the audience’s attention as this is at the very beginning of the trailer. There is then an awkward silence as from a moment of panic the setting becomes quite and the use of non diegtic sound is used, the sound of slow calm music is played in the background. The person holding the gun is seen enraged, to the point where his speech was barely understandable, whereas the person on the floor is laying still, As if he was playing dead. This makes the audience ask questions and want to know why he was in the position in the first place. There is then a scene were a girl is barged and then kissed, this makes the audience ask questions and ask them self what’s going on because till this point the audience is engaged thinking about two very different scenarios in a short space of time. The small scenes and different people perspectives makes the audience want to know about the position the people are in, as one person is getting bullied on the other hand ones modifying hand guns in a school lab. The first dialogue used in the trailer was “fucked her hard blad you understand me, no rubbers nuin” this immediately tells the audience that there’s another conflict in the trailer. In the space of the 20 seconds of the trailer there is a agitated gunman, Conflict between two boys over a girl and then a girl being punched in the face full force. This immediately tells the audience that there are a number of conflicts in this movie, with different types of people and different genders all in their different circumstances. Also many of these circumstances can be related to or may have been witnessed by the young male and female audience the trailer is aimed at such as sex, violence, bullying and gun crime. The trailer may appeal to a wider range of audiences as it is a hybrid genre, A cross between gangster and action.
Media Representation:
How is gender represented in this trailer?
In this trailer dominant ideology is used, the males are stronger and more in control than the females. This is shown throughout the trailer. The first female character to be seen in the trailer is seen being barged by a male, this shows he is in control as she does not respond and he does what he wants. He demonstrates his power again as he kisses her as she trembles with fear. This shows that the female is weaker and has no control over the situation. Also males are also shown to be selfish, heartless and aggressive as they bully younger people, start fights and cause trouble. There carelessness is shown by their actions and dialogues. “She’s now, that’s abit deep still, so what you gonna do?” “I dunno man” this dialogue shows the carelessness and selfishness towards a child which could be his. This may go along with the representation of men not caring or being the father of the child and not accepting responsibility instead is seen playing video games. There is also a female who commits suicide, which again shows them to be weaker and insecure in the trailer. The heartlessness of the characters is shown when the young man is seen carving a C into a person’s face who is tied up and screaming in pain.
Media Audiences:
What target audience would be attracted to this film?
The main target audience is young males and females as the characters in the trailer can be related to. Also the settings and scenarios shown in the trailer are ones that young people would be able to relate to such as bullying and fights. The socio eco group the audience would belong to is C1, C2, D, and maybe even B. This is because the trailer is set in the suburbs of London surrounded by council estate and alley ways which maybe people of B and A class may not be able to relate too or it may not attract them. The main targeted audience is aged 16-21 and maybe even older as they may also be able to relate and enjoy the trailer.
Media Institutions:
What low budget values and characteristics can you indentify in this trailer?
The used of unknown actors suggests that the movie is a low budget movie, as the trailer did not have the budget to hire expensive well known actors. Also there are no special effects or fancy scenes that would use loads of money such as car crash or any sort of damage to a building or property. There is also no use of expensive props as the characters are wearing casual clothes which is low cost and in this case effective in this trailer as it is set in the suburbs of London and the people in the trailer are young makes who would were these clothes in their regular day to day life
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