Analysis of 50 cent Reebok Advert

Analysis of 50 cent Reebok Advert
At the beginning of the advert there is a close up on droplets of water dripping into a puddle of water which is then highlighted with red light, this gives the effect of blood dripping into a puddle of blood alongside 50 cent mentioning he has been shot nine times. Also there is the sound of drips and an echo which reflects the isolated area 50 cent is in. Also at the beginning moments of the advertisement a ghetto neighbourhood shop is shown these is then a wide shot of a shoe hanging from a telephone line this is normally done when a gang member is killed in the streets, their shoes are thrown onto a telephone line to show that gang member has died here. This then adds to the drips of blood and ghetto neighbourhood and also the 50 cent talking about his near death experience. There is then the sound of a women screaming and police sirens which again adds to the denotation of violence. Also there is a low angle shot of 50 cent which makes him look bigger highlighting the fact that he is wearing reebok trainers, this again endorses the reebok products showing them to be something that would boost your status.

Reebok glamorised the violence in the advert to show that you can make it through many situations even if they are near death, and then show 50 cent wearing Reebok therefore saying that wearing Reebok will make you invincible and make you somewhat bulletproof. This would make young children or even teenagers who are usually easily influenced think that Reebok is one step ahead of all the other sporting brands as firstly it is endorsed by a celebrity and then it shows the celebrity who cheated death wearing Reebok. Also by glamorising violence they can relate to many teenagers who may have witnessed or be involved in the increasing violence seen on the media and in real life.

The target audience of this advertisement is teenagers and young males. The effect that this advert would have on young teenagers is that they would think that along with the shoes comes invincibility and street cred. This may have also made the viewers think that violence is more acceptable as 50 cent proved even after being shot nine. It also encourages violence as a background voice says “who do you plan to massacre next” and then shows 50 cent laugh which makes a serious matter seem of somewhat a joke.

In my opinion this advertisement should have been banned as it condones violence and a celebrity that has such influence over teenagers due to his music should not be telling his near death experience in the way he has and especially not in a reebok advert. Also I think the ghetto shop and the shoes hanging over a wire symbolise the typical American ghetto lifestyle which is now seen in loads of countries. Also it shows that from living in a ghetto you can become this person who is more superior just by wearing this shoes. Therefore in my opinion this advertisement should be banned.

Audience profiles

Audience Profile

Adulthood:

Adulthood is a movie which shows the consequences of things, it is the second part to Kidulthood. Adulthood is mainly aimed at 16+ audiences as there is allot of violence, also a lot of the main characters are between the age of 16-30 so therefore teenagers to mid aged men may be targeted. Also the main characters portray the stereo typical black teenagers out causing trouble and show young men selling drugs therefore mostly appealing to mostly black teenagers. Also as the movie is aimed at young men who are most likely to be in education or in work in a retail store they will be a classed in the D and E social eco group, however the movie may appeal to people in the B and C class as they may not be aware of issues seen in the movie. According to young and Rubicon’s profiling the people the movie is aimed at are strugglers

Green Street

This is a movie which shows football hooliganism in the streets of Britain. It shows the feud between rivalling footballs teams which spill onto the streets. This movie would be aimed at the 16+ category as it shows the other side of football that no one sees, as it contains a lot of violence the movie is not suitable to be viewed by children under the age of 16. As football is one of the most viewed sports and is played and watched by players of all ethnicities this movie will appeal to all people. This movie may appeal to all socio eco groups as a lot of people watch football however this movie focuses on the violent side of the football therefore may appeal to younger men who may even be able to relate to the movie again at the D and E class.

Karate Kid
This movie is about a kid who moves to china were he faces problems with bullies and decides to take up karate in order to defend him. This movie is targeted of people of all ages as it contains small action scenes alongside comedy to appeal to all age groups. This movie is for the ages of 3+ and is aimed at people of all socio eco groups due to its theme of karate and bullying which loads of people can enjoy watching.

Banned Advertisments

                                            Banned advertisements

Advertisement 1:

http://www.youtube.com/watch?v=l38blGqVeHc

This advertisement is banned as it portrays the negative stereo type. It shows a blonde women going into a library and placing an order for food. When she is told it’s a library the whispers her order, it then says “beauty is nothing without brains”. In my opinion this advert could be found offensive but also has a humorous side.  However if I was blonde I may feel that I’m being stereotyped.  So it should be banned in that sense. On the other hand there are many other adverts which stereotype people meaning banning one could result in banning loads of other adverts.

Advertisement 2:

http://www.youtube.com/watch?v=WzMuax75s3M

This advertisement is for IKEA, it was controversial as it showed a child playing with adult toys and a women sitting on a fork and dying, these types of adverts can upset kids.  The advertisement does not breech the BCAP code. In my opinion the advertisement is more humorous then offensive as it does not show any sort of violence or explicit scenes.

Advertisement 3:

http://www.youtube.com/watch?v=I9tWZB7OUSU&feature=related

This advertisement was banned as it breeches the BCAP and is seen to be deceiving. The company was taken to court as one person claimed they have been using the product for 5 years and still failed to get himself a girlfriend. In my opinion I do not think it should be banned because most people should have the brain to realise using a certain deodorant does not make thousands of women charge towards you.

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                            Dominant and alternative ideology

A movie that presents dominant ideology is kidult hood; this movie shows kids being involved in violence, crimes, robberies and fights. This reflects the negative image people already have of young people.  It also shows many young black males involved in crimes and drug dealing. This is also another stereotype. Another stereotype is young people taking drugs or being high or drunk, This movie shows many

A move that shows alternative ideology is cheaper by the dozen, as this shows a range of different age grouped siblings who are all different yet find ways to fix in with each other. Also, Even though there teenagers there aren’t committing crimes or taking drugs.

Kidulthood:

The film is about a group of fifteen-year old teenagers from a rough area of London. The main characters are Trevor aka "Trife", and Alisa (Red Madrell) whose single day is followed. Although the opening scenes of a school ground seem to portray a fairly typical story of bullies and teenage life, it is soon obvious that something more sinister is going on. An older student named Sam (Noel Clarke), the main bully of the school, harasses Trevor and his friends and Sam brags to Trevor that he has been sleeping with Alisa. It also transpires that a student, Katie, is being badly beaten by a group of girls. She is approached after school by Sam, who even threatens to kill her if she tells anyone. It is soon clear that Katie's parents are not paying attention to her and ignoring the extent of the bullying. Katie then decides to write a note and hangs herself in her room.

Cheaper by the dozen:

The film opens with patriarch Tom Baker taking a morning jog while his wife Kate narrates on how the two met and became the parents of 12 children. At this point, the Bakers are living in a rural neighborhood near Midland, Indiana. Tom coaches the football team at a small college and Kate is working on a book about her marriage and motherhood that she hopes to get published in the near future.
While at work one day, Tom gets a visit from amazing Shake McGuire, his former college football teammate who is now the athletic director at their alma mater. Shake informs Tom that the university is seeking a new football coach and that he wants Tom to help make their old team a group of winners again. After work, Tom tells Kate about the job offer in the basement, turning on the washing machine so that the kids cannot hear about the job offer. The kids hear Tom and Kate talking anyway and when Tom tells the news the kids are disappointed and they demand to vote about the move and Tom agrees. After Tom loses the vote to move he anyway accepts Shake's offer much to the children's dismay.
The Bakers move into a large, 1920s-era house outside of Chicago. While Tom is being interviewed by Fox Sports about the new coaching job, Kate gets a call from her publishing friend whom she had sent the book to and learns that the book is getting published. The publisher wants the book in stores by Christmas, so she must travel to New York to do promotional work for the book. This means that Tom will have to look after the children.