Hyundai advert
Which advertising techniques being used? - Media Forms:
In the advert there is a voice over towards the end, this catches the audience’s attention as the whole advert was calm and flowed without much sound. The voice over informs the audience about the new Hyundai car. The car is said to be from a different ‘generation; meaning its not to be compared to any other car, Making it seem superior. There is also a calm voice of a women singing, the smooth calm singing can be compared to the drive of the car, Smooth and calm. Also humour is used to engage the audience as there is a baby driving the car.
How is gender represented in the advertisement? – Representation:
In the advert the boy is shown to be in control as he is the one driving. Also the girl is seen standing on the side of a road, Making her seem like an object that boy picked up along the road. She also sat on the passenger seat again showing she had less control then the boy and was somewhat of a sidekick. The boy came from a nice big house in a car, whereas the girl was standing on the side of a road.
What is communicated about the Hyundai brand and the experience it offers? - Institution
The institution is trying to show that there car is comfortable and shouldn’t even be on sale as it is something from another generation. Also the technology shown in the car is not available in any other car is this car shouldn’t even be on the market. Hyundai are saying that they are not only selling you a car, but and experience which you can’t get in other cars.
Who is the target audience and how does the advert attempt to persuade this audience to buy the product? – Audience:
The target audience is 18+ as that is the age group that would buy the car as they can leaglly drive. The socio-eco groups the advert would aim at is A,B,C1 as this car seems to be expensive and not something that every person can afford, Also knowing jeeps there not the most fuel efficient so maintenance would be another problem.
Sunday 13 February 2011
case study
How does the audience of the simpsons also become the producer ?
My case study is based on three animated sitcoms, My three media texts are ; The Simpsons; Family Guy and Futurama. All three of my texts work across all three media platforms how ever there main media platform are broadcast and E-media. The Simpsons also have comics and now available to stream online aswell, How ever Futurama and Family guy dont really operate across print.
One way in which my three media texts allow me to agree with this statement is the increase of fan pages and forums which allow the fans to get there opinion across to the producers. This allows the producers of the sitcoms which type of humour, charecthers and themes the audience prefer. They also can get a better idea of there target market and what they like to see. This allows the audience to have an influence on the audience.
Another new and popular way of the audience getting there view acknowledged is by using youtube, Fans of the sitcoms upload videos of themselves expressing there views and commenting on what they liked about the sitcoms or what they disagree.
My case study is based on three animated sitcoms, My three media texts are ; The Simpsons; Family Guy and Futurama. All three of my texts work across all three media platforms how ever there main media platform are broadcast and E-media. The Simpsons also have comics and now available to stream online aswell, How ever Futurama and Family guy dont really operate across print.
One way in which my three media texts allow me to agree with this statement is the increase of fan pages and forums which allow the fans to get there opinion across to the producers. This allows the producers of the sitcoms which type of humour, charecthers and themes the audience prefer. They also can get a better idea of there target market and what they like to see. This allows the audience to have an influence on the audience.
Another new and popular way of the audience getting there view acknowledged is by using youtube, Fans of the sitcoms upload videos of themselves expressing there views and commenting on what they liked about the sitcoms or what they disagree.
T mobile advert
T mobile advert
Media Forms:
The advertisement is set in a train station during busy hours; this is shown by the mixture of extreme wide shots to show the different ages, ethnicities and genders in the advert. The people shown in the advert are ‘normal’ people as there wearing clothing that people wear everyday e.g. jackets, caps and trainers. The advert is kept natural and not over done with glamour and technology. Toward s the end of the shot there is a small sentence, “life’s for sharing” in a sans serif font. This font is used on a daily basis, again having the normal everyday part of life feeling to the advert.
Representation:
The ideology used is dominant as the first person to dance and build up the atmosphere is a white, middle aged and male. There are also no people with any sort of disability shown. Also the women shown are feminine and middle aged.
Institution:
The effect that t-mobile are trying to have on the audience is that t mobile can cater for the needs of loads of different types of people and its services are not limited yet free like the dance shown in the advert. Also as phones are used for communication, The advert shows loads of people communicating and working with each other
Audience:
The target audience for this advert is mainly people that have phones, Even more specifically people that would spend money on topping up or buying a contract so therefore 16 +. Also t mobile is a service provider and one of the biggest ones, Therefore the range or socio-eco groups it targets are very large because it is one of the most known and also they would charge all the customers the same price for the same contract therefore there is nothing to do with charging more in certain areas such as a shop would do.
Media Forms:
The advertisement is set in a train station during busy hours; this is shown by the mixture of extreme wide shots to show the different ages, ethnicities and genders in the advert. The people shown in the advert are ‘normal’ people as there wearing clothing that people wear everyday e.g. jackets, caps and trainers. The advert is kept natural and not over done with glamour and technology. Toward s the end of the shot there is a small sentence, “life’s for sharing” in a sans serif font. This font is used on a daily basis, again having the normal everyday part of life feeling to the advert.
Representation:
The ideology used is dominant as the first person to dance and build up the atmosphere is a white, middle aged and male. There are also no people with any sort of disability shown. Also the women shown are feminine and middle aged.
Institution:
The effect that t-mobile are trying to have on the audience is that t mobile can cater for the needs of loads of different types of people and its services are not limited yet free like the dance shown in the advert. Also as phones are used for communication, The advert shows loads of people communicating and working with each other
Audience:
The target audience for this advert is mainly people that have phones, Even more specifically people that would spend money on topping up or buying a contract so therefore 16 +. Also t mobile is a service provider and one of the biggest ones, Therefore the range or socio-eco groups it targets are very large because it is one of the most known and also they would charge all the customers the same price for the same contract therefore there is nothing to do with charging more in certain areas such as a shop would do.
Friday 11 February 2011
kidulthood trailer
Kidulthood
1. Media Forms:
What techniques does the trailer use to persuade its audience to see the film?
The trailer persuades the audience to see the film but showing loads of connotations of violence, guns and bullying which who the target audience may already be very familiar with. Meaning it would encourage the audience to watch the film. The camera mid shot of the person with the gun aggressively shouting at another figure on the floor, this catches the audience’s attention as this is at the very beginning of the trailer. There is then an awkward silence as from a moment of panic the setting becomes quite and the use of non diegtic sound is used, the sound of slow calm music is played in the background. The person holding the gun is seen enraged, to the point where his speech was barely understandable, whereas the person on the floor is laying still, As if he was playing dead. This makes the audience ask questions and want to know why he was in the position in the first place. There is then a scene were a girl is barged and then kissed, this makes the audience ask questions and ask them self what’s going on because till this point the audience is engaged thinking about two very different scenarios in a short space of time. The small scenes and different people perspectives makes the audience want to know about the position the people are in, as one person is getting bullied on the other hand ones modifying hand guns in a school lab. The first dialogue used in the trailer was “fucked her hard blad you understand me, no rubbers nuin” this immediately tells the audience that there’s another conflict in the trailer. In the space of the 20 seconds of the trailer there is a agitated gunman, Conflict between two boys over a girl and then a girl being punched in the face full force. This immediately tells the audience that there are a number of conflicts in this movie, with different types of people and different genders all in their different circumstances. Also many of these circumstances can be related to or may have been witnessed by the young male and female audience the trailer is aimed at such as sex, violence, bullying and gun crime. The trailer may appeal to a wider range of audiences as it is a hybrid genre, A cross between gangster and action.
Media Representation:
How is gender represented in this trailer?
In this trailer dominant ideology is used, the males are stronger and more in control than the females. This is shown throughout the trailer. The first female character to be seen in the trailer is seen being barged by a male, this shows he is in control as she does not respond and he does what he wants. He demonstrates his power again as he kisses her as she trembles with fear. This shows that the female is weaker and has no control over the situation. Also males are also shown to be selfish, heartless and aggressive as they bully younger people, start fights and cause trouble. There carelessness is shown by their actions and dialogues. “She’s now, that’s abit deep still, so what you gonna do?” “I dunno man” this dialogue shows the carelessness and selfishness towards a child which could be his. This may go along with the representation of men not caring or being the father of the child and not accepting responsibility instead is seen playing video games. There is also a female who commits suicide, which again shows them to be weaker and insecure in the trailer. The heartlessness of the characters is shown when the young man is seen carving a C into a person’s face who is tied up and screaming in pain.
Media Audiences:
What target audience would be attracted to this film?
The main target audience is young males and females as the characters in the trailer can be related to. Also the settings and scenarios shown in the trailer are ones that young people would be able to relate to such as bullying and fights. The socio eco group the audience would belong to is C1, C2, D, and maybe even B. This is because the trailer is set in the suburbs of London surrounded by council estate and alley ways which maybe people of B and A class may not be able to relate too or it may not attract them. The main targeted audience is aged 16-21 and maybe even older as they may also be able to relate and enjoy the trailer.
Media Institutions:
What low budget values and characteristics can you indentify in this trailer?
The used of unknown actors suggests that the movie is a low budget movie, as the trailer did not have the budget to hire expensive well known actors. Also there are no special effects or fancy scenes that would use loads of money such as car crash or any sort of damage to a building or property. There is also no use of expensive props as the characters are wearing casual clothes which is low cost and in this case effective in this trailer as it is set in the suburbs of London and the people in the trailer are young makes who would were these clothes in their regular day to day life
1. Media Forms:
What techniques does the trailer use to persuade its audience to see the film?
The trailer persuades the audience to see the film but showing loads of connotations of violence, guns and bullying which who the target audience may already be very familiar with. Meaning it would encourage the audience to watch the film. The camera mid shot of the person with the gun aggressively shouting at another figure on the floor, this catches the audience’s attention as this is at the very beginning of the trailer. There is then an awkward silence as from a moment of panic the setting becomes quite and the use of non diegtic sound is used, the sound of slow calm music is played in the background. The person holding the gun is seen enraged, to the point where his speech was barely understandable, whereas the person on the floor is laying still, As if he was playing dead. This makes the audience ask questions and want to know why he was in the position in the first place. There is then a scene were a girl is barged and then kissed, this makes the audience ask questions and ask them self what’s going on because till this point the audience is engaged thinking about two very different scenarios in a short space of time. The small scenes and different people perspectives makes the audience want to know about the position the people are in, as one person is getting bullied on the other hand ones modifying hand guns in a school lab. The first dialogue used in the trailer was “fucked her hard blad you understand me, no rubbers nuin” this immediately tells the audience that there’s another conflict in the trailer. In the space of the 20 seconds of the trailer there is a agitated gunman, Conflict between two boys over a girl and then a girl being punched in the face full force. This immediately tells the audience that there are a number of conflicts in this movie, with different types of people and different genders all in their different circumstances. Also many of these circumstances can be related to or may have been witnessed by the young male and female audience the trailer is aimed at such as sex, violence, bullying and gun crime. The trailer may appeal to a wider range of audiences as it is a hybrid genre, A cross between gangster and action.
Media Representation:
How is gender represented in this trailer?
In this trailer dominant ideology is used, the males are stronger and more in control than the females. This is shown throughout the trailer. The first female character to be seen in the trailer is seen being barged by a male, this shows he is in control as she does not respond and he does what he wants. He demonstrates his power again as he kisses her as she trembles with fear. This shows that the female is weaker and has no control over the situation. Also males are also shown to be selfish, heartless and aggressive as they bully younger people, start fights and cause trouble. There carelessness is shown by their actions and dialogues. “She’s now, that’s abit deep still, so what you gonna do?” “I dunno man” this dialogue shows the carelessness and selfishness towards a child which could be his. This may go along with the representation of men not caring or being the father of the child and not accepting responsibility instead is seen playing video games. There is also a female who commits suicide, which again shows them to be weaker and insecure in the trailer. The heartlessness of the characters is shown when the young man is seen carving a C into a person’s face who is tied up and screaming in pain.
Media Audiences:
What target audience would be attracted to this film?
The main target audience is young males and females as the characters in the trailer can be related to. Also the settings and scenarios shown in the trailer are ones that young people would be able to relate to such as bullying and fights. The socio eco group the audience would belong to is C1, C2, D, and maybe even B. This is because the trailer is set in the suburbs of London surrounded by council estate and alley ways which maybe people of B and A class may not be able to relate too or it may not attract them. The main targeted audience is aged 16-21 and maybe even older as they may also be able to relate and enjoy the trailer.
Media Institutions:
What low budget values and characteristics can you indentify in this trailer?
The used of unknown actors suggests that the movie is a low budget movie, as the trailer did not have the budget to hire expensive well known actors. Also there are no special effects or fancy scenes that would use loads of money such as car crash or any sort of damage to a building or property. There is also no use of expensive props as the characters are wearing casual clothes which is low cost and in this case effective in this trailer as it is set in the suburbs of London and the people in the trailer are young makes who would were these clothes in their regular day to day life
Wednesday 9 February 2011
the sun
The Sun
1) How does the advert use codes and conventions to appeal to its audience?
The UK’s best handheld for 40 yrs:
It used non-diegtic sound as the sound does not belong to the scene neither does the voiceover. The imitation of the iphone advert is to show that newspapers are just as capable of having the same effect. The deep male voice over is similar to the one of the iPhone firstly catching the audience’s attention, secondly comparing it with the quality of the iphone.
The appearance of the product throughout the advert encourages the audience to purchase the product as it shows it importunateness and makes it seem like a necessity. The audience are also convincing into buying the product after its benefits are stated, appealing to the audience. Also the emphasis on the products name makes sure the advert is having the desired affect by staying in the audiences mind. Therefore making the ‘right’ choice when they come across the product.
2) How is new technology represented in the advert?
It shows that complicated and technical is not always the best as the newspapers can give the same information yet being much simpler it also has the effect of being easier to use and more user friendly. Also it makes it seem that the newspapers is quicker as there is no need for you to wait for a download making the newspapers a simple and effective alternative.
3) What does the advert tell you about the values and ideologies of the sun?
The message being conveyed is that like technology newspapers are very up to date and effective suggesting the is not the be forgotten as it is a competitor with technology. It also informs the audience that it is easy and simple to use and wont over complicate things making things cheaper, convenient, straight forward and effective.
4) How does the advert appeal to its audience?
It this advert would appeal more to a C2DE as people within this socio-eco group are poor-average people who would prefer the cheaper and convenient alternative for technology. Also the simple instructions maybe easier to understand for people who may not have had very much education and may find it difficult to follow and understand complicated instructions.
1) How does the advert use codes and conventions to appeal to its audience?
The UK’s best handheld for 40 yrs:
It used non-diegtic sound as the sound does not belong to the scene neither does the voiceover. The imitation of the iphone advert is to show that newspapers are just as capable of having the same effect. The deep male voice over is similar to the one of the iPhone firstly catching the audience’s attention, secondly comparing it with the quality of the iphone.
The appearance of the product throughout the advert encourages the audience to purchase the product as it shows it importunateness and makes it seem like a necessity. The audience are also convincing into buying the product after its benefits are stated, appealing to the audience. Also the emphasis on the products name makes sure the advert is having the desired affect by staying in the audiences mind. Therefore making the ‘right’ choice when they come across the product.
2) How is new technology represented in the advert?
It shows that complicated and technical is not always the best as the newspapers can give the same information yet being much simpler it also has the effect of being easier to use and more user friendly. Also it makes it seem that the newspapers is quicker as there is no need for you to wait for a download making the newspapers a simple and effective alternative.
3) What does the advert tell you about the values and ideologies of the sun?
The message being conveyed is that like technology newspapers are very up to date and effective suggesting the is not the be forgotten as it is a competitor with technology. It also informs the audience that it is easy and simple to use and wont over complicate things making things cheaper, convenient, straight forward and effective.
4) How does the advert appeal to its audience?
It this advert would appeal more to a C2DE as people within this socio-eco group are poor-average people who would prefer the cheaper and convenient alternative for technology. Also the simple instructions maybe easier to understand for people who may not have had very much education and may find it difficult to follow and understand complicated instructions.
Lynx Dry Advert
The lynx product is shown many times during the advert, this is so that the audience recognise and remember the product. The quick change of scene and setting keeps the audience engaged and interested. There is non-deigtic music which is fast paced and sounds like a sort of hunting background music. The whole advert is based around an ancient myth of beautiful half women half fish creatures calling fishermen to see to their death.
Representation:
This advert uses alternative ideology as the women are seen to be stronger (hunters) and the men who are usually portrayed to be stronger are being hunted. Dominant and strong women are shown to be attracted to the man who can then have an effect on the target audience who are men, usually young men.
Audiences:
The main target audience are men between the age of 16-40 as firstly the smell of the product is a masculine smell therefore aimed at men, secondly the fact that it is shown to attract women would attract men who would like to try the effects shown in the advert. People most likely to use this product are young people and men who have an interest in being hygienic and the chance to attract girls. The socio-eco group would be C2, D, and E. This is because the man shown is seen wearing standard clothes and in a normal environment therefore aimed at the average man.
Institution:
The institution behind the advertisement is unilever who also produce many house products such as mayonnaise and other cleaning products. This makes the company look unbiased and different to its competitors as not many people would use alternative ideology. Also the use of technology which is used in the mermaid scene shows that the company is modern and different.
Representation:
This advert uses alternative ideology as the women are seen to be stronger (hunters) and the men who are usually portrayed to be stronger are being hunted. Dominant and strong women are shown to be attracted to the man who can then have an effect on the target audience who are men, usually young men.
Audiences:
The main target audience are men between the age of 16-40 as firstly the smell of the product is a masculine smell therefore aimed at men, secondly the fact that it is shown to attract women would attract men who would like to try the effects shown in the advert. People most likely to use this product are young people and men who have an interest in being hygienic and the chance to attract girls. The socio-eco group would be C2, D, and E. This is because the man shown is seen wearing standard clothes and in a normal environment therefore aimed at the average man.
Institution:
The institution behind the advertisement is unilever who also produce many house products such as mayonnaise and other cleaning products. This makes the company look unbiased and different to its competitors as not many people would use alternative ideology. Also the use of technology which is used in the mermaid scene shows that the company is modern and different.
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