T mobile advert

T mobile advert

Media Forms:
The advertisement is set in a train station during busy hours; this is shown by the mixture of extreme wide shots to show the different ages, ethnicities and genders in the advert. The people shown in the advert are ‘normal’ people as there wearing clothing that people wear everyday e.g. jackets, caps and trainers. The advert is kept natural and not over done with glamour and technology. Toward s the end of the shot there is a small sentence, “life’s for sharing” in a sans serif font. This font is used on a daily basis, again having the normal everyday part of life feeling to the advert.

Representation:
The ideology used is dominant as the first person to dance and build up the atmosphere is a white, middle aged and male. There are also no people with any sort of disability shown. Also the women shown are feminine and middle aged.

Institution:
The effect that t-mobile are trying to have on the audience is that t mobile can cater for the needs of loads of different types of people and its services are not limited yet free like the dance shown in the advert. Also as phones are used for communication, The advert shows loads of people communicating and working with each other

Audience:
The target audience for this advert is mainly people that have phones, Even more specifically people that would spend money on topping up or buying a contract so therefore 16 +. Also t mobile is a service provider and one of the biggest ones, Therefore the range or socio-eco groups it targets are very large because it is one of the most known and also they would charge all the customers the same price for the same contract therefore there is nothing to do with charging more in certain areas such as a shop would do.