Hyuandai advert

Hyundai advert

Which advertising techniques being used? - Media Forms:
In the advert there is a voice over towards the end, this catches the audience’s attention as the whole advert was calm and flowed without much sound. The voice over informs the audience about the new Hyundai car. The car is said to be from a different ‘generation; meaning its not to be compared to any other car, Making it seem superior. There is also a calm voice of a women singing, the smooth calm singing can be compared to the drive of the car, Smooth and calm. Also humour is used to engage the audience as there is a baby driving the car.

How is gender represented in the advertisement? – Representation:
In the advert the boy is shown to be in control as he is the one driving. Also the girl is seen standing on the side of a road, Making her seem like an object that boy picked up along the road. She also sat on the passenger seat again showing she had less control then the boy and was somewhat of a sidekick. The boy came from a nice big house in a car, whereas the girl was standing on the side of a road.

What is communicated about the Hyundai brand and the experience it offers? - Institution
The institution is trying to show that there car is comfortable and shouldn’t even be on sale as it is something from another generation. Also the technology shown in the car is not available in any other car is this car shouldn’t even be on the market. Hyundai are saying that they are not only selling you a car, but and experience which you can’t get in other cars.

Who is the target audience and how does the advert attempt to persuade this audience to buy the product? – Audience:
The target audience is 18+ as that is the age group that would buy the car as they can leaglly drive. The socio-eco groups the advert would aim at is A,B,C1 as this car seems to be expensive and not something that every person can afford, Also knowing jeeps there not the most fuel efficient so maintenance would be another problem.