kidulthood trailer

Kidulthood
1. Media Forms:
What techniques does the trailer use to persuade its audience to see the film?

The trailer persuades the audience to see the film but showing loads of connotations of violence, guns and bullying which who the target audience may already be very familiar with. Meaning it would encourage the audience to watch the film. The camera mid shot of the person with the gun aggressively shouting at another figure on the floor, this catches the audience’s attention as this is at the very beginning of the trailer. There is then an awkward silence as from a moment of panic the setting becomes quite and the use of non diegtic sound is used, the sound of slow calm music is played in the background. The person holding the gun is seen enraged, to the point where his speech was barely understandable, whereas the person on the floor is laying still, As if he was playing dead. This makes the audience ask questions and want to know why he was in the position in the first place. There is then a scene were a girl is barged and then kissed, this makes the audience ask questions and ask them self what’s going on because till this point the audience is engaged thinking about two very different scenarios in a short space of time. The small scenes and different people perspectives makes the audience want to know about the position the people are in, as one person is getting bullied on the other hand ones modifying hand guns in a school lab. The first dialogue used in the trailer was “fucked her hard blad you understand me, no rubbers nuin” this immediately tells the audience that there’s another conflict in the trailer. In the space of the 20 seconds of the trailer there is a agitated gunman, Conflict between two boys over a girl and then a girl being punched in the face full force. This immediately tells the audience that there are a number of conflicts in this movie, with different types of people and different genders all in their different circumstances. Also many of these circumstances can be related to or may have been witnessed by the young male and female audience the trailer is aimed at such as sex, violence, bullying and gun crime. The trailer may appeal to a wider range of audiences as it is a hybrid genre, A cross between gangster and action.


Media Representation:
How is gender represented in this trailer?
In this trailer dominant ideology is used, the males are stronger and more in control than the females. This is shown throughout the trailer. The first female character to be seen in the trailer is seen being barged by a male, this shows he is in control as she does not respond and he does what he wants. He demonstrates his power again as he kisses her as she trembles with fear. This shows that the female is weaker and has no control over the situation. Also males are also shown to be selfish, heartless and aggressive as they bully younger people, start fights and cause trouble. There carelessness is shown by their actions and dialogues. “She’s now, that’s abit deep still, so what you gonna do?” “I dunno man” this dialogue shows the carelessness and selfishness towards a child which could be his. This may go along with the representation of men not caring or being the father of the child and not accepting responsibility instead is seen playing video games. There is also a female who commits suicide, which again shows them to be weaker and insecure in the trailer. The heartlessness of the characters is shown when the young man is seen carving a C into a person’s face who is tied up and screaming in pain.


Media Audiences:
What target audience would be attracted to this film?

The main target audience is young males and females as the characters in the trailer can be related to. Also the settings and scenarios shown in the trailer are ones that young people would be able to relate to such as bullying and fights. The socio eco group the audience would belong to is C1, C2, D, and maybe even B. This is because the trailer is set in the suburbs of London surrounded by council estate and alley ways which maybe people of B and A class may not be able to relate too or it may not attract them. The main targeted audience is aged 16-21 and maybe even older as they may also be able to relate and enjoy the trailer.

Media Institutions:
What low budget values and characteristics can you indentify in this trailer?
The used of unknown actors suggests that the movie is a low budget movie, as the trailer did not have the budget to hire expensive well known actors. Also there are no special effects or fancy scenes that would use loads of money such as car crash or any sort of damage to a building or property. There is also no use of expensive props as the characters are wearing casual clothes which is low cost and in this case effective in this trailer as it is set in the suburbs of London and the people in the trailer are young makes who would were these clothes in their regular day to day life