Lynx Dry Advert

The lynx product is shown many times during the advert, this is so that the audience recognise and remember the product. The quick change of scene and setting keeps the audience engaged and interested. There is non-deigtic music which is fast paced and sounds like a sort of hunting background music. The whole advert is based around an ancient myth of beautiful half women half fish creatures calling fishermen to see to their death.
Representation:
This advert uses alternative ideology as the women are seen to be stronger (hunters) and the men who are usually portrayed to be stronger are being hunted. Dominant and strong women are shown to be attracted to the man who can then have an effect on the target audience who are men, usually young men.

Audiences:
The main target audience are men between the age of 16-40 as firstly the smell of the product is a masculine smell therefore aimed at men, secondly the fact that it is shown to attract women would attract men who would like to try the effects shown in the advert. People most likely to use this product are young people and men who have an interest in being hygienic and the chance to attract girls. The socio-eco group would be C2, D, and E. This is because the man shown is seen wearing standard clothes and in a normal environment therefore aimed at the average man.

Institution:
The institution behind the advertisement is unilever who also produce many house products such as mayonnaise and other cleaning products. This makes the company look unbiased and different to its competitors as not many people would use alternative ideology. Also the use of technology which is used in the mermaid scene shows that the company is modern and different.