the sun

The Sun
1) How does the advert use codes and conventions to appeal to its audience?

The UK’s best handheld for 40 yrs:
It used non-diegtic sound as the sound does not belong to the scene neither does the voiceover. The imitation of the iphone advert is to show that newspapers are just as capable of having the same effect. The deep male voice over is similar to the one of the iPhone firstly catching the audience’s attention, secondly comparing it with the quality of the iphone.

The appearance of the product throughout the advert encourages the audience to purchase the product as it shows it importunateness and makes it seem like a necessity. The audience are also convincing into buying the product after its benefits are stated, appealing to the audience. Also the emphasis on the products name makes sure the advert is having the desired affect by staying in the audiences mind. Therefore making the ‘right’ choice when they come across the product.

2) How is new technology represented in the advert?
It shows that complicated and technical is not always the best as the newspapers can give the same information yet being much simpler it also has the effect of being easier to use and more user friendly. Also it makes it seem that the newspapers is quicker as there is no need for you to wait for a download making the newspapers a simple and effective alternative.

3) What does the advert tell you about the values and ideologies of the sun?
The message being conveyed is that like technology newspapers are very up to date and effective suggesting the is not the be forgotten as it is a competitor with technology. It also informs the audience that it is easy and simple to use and wont over complicate things making things cheaper, convenient, straight forward and effective.

4) How does the advert appeal to its audience?
It this advert would appeal more to a C2DE as people within this socio-eco group are poor-average people who would prefer the cheaper and convenient alternative for technology. Also the simple instructions maybe easier to understand for people who may not have had very much education and may find it difficult to follow and understand complicated instructions.