Slumdog millionaire

Slumdog millionaire
Media Forms:
What techniques does the trailer use to persuade its audience to see the film?
At the beginning of the trailer 4 images are shown of very well known institutes which are known worldwide. This catches the audience’s attention as this are well established institutes which are known for producing highest grossing movies and sitcoms which have been running for years. This is than followed by a scene of quotes by newspapers and telling the audience that it’s the winner of the people’s choice award. There is also a moment were the trailer makes the audience thing and as they are put on the spot with a question with four choices such as destiny and luck which some people strongly believe in whereas others couldn’t care less about good or bad luck. “a soaring, crowd-pleasing fantasy that’s a tale of unswerving love” , this may involve more of the audience as so far it was about odds, faith and destiny and now love had been brought into it appealing to a larger target audience and making the story line seem more interesting as how the money, questions, destiny and love all add up in a hour and a half movie is something the audience would want to see.

How is ethnicity represented in this trailer?
In the trailer the main ethnicity is shown to be Indian, This is linked back to it being a LEDC and corrupt country. Also another thing that is linked with ethnicity is the possible answers to the four questions such as destiny and luck as this is something that is widely thought to be true in India and many other LEDC Asian countries, some reasons for this may be due to the lack of education leading to them relying on luck and destiny as it is an easier option than having a specific answer therefore it is easier to just say “destiny”. The main ethnicity shown in the trailer is shown to be poor, dirty and uneducated and being rich is just a dream for them.

Who is target audience and how does the advert attempt to persuade this audience to watch the film?
The movie has a wide target audience as the characters range from children to young people as they go through their life, also the issues in the movie are issues many people can relate to such as love or lost friends. The audience is persuaded to watch the movie by